Travel · Van life · Adventure
Lili & Dominik
Live simply. Explore more.
We are living the road, not just visiting it — turning everyday miles into stories people want to experience.
Currently in Guatemala · continuing south along the Pan-American Highway
Our lensAuthentic places, local culture and the details between destinations.
Our formatVideo-first stories for Instagram, YouTube and brand channels.
Our routeCentral & South America.
Selected partner
Brands & places we’ve partnered with.
Building authentic connections between travelers and the places worth discovering.
The story
We are Lili
& Dom.
We are Lili & Dom, a travel couple documenting life on the road from our self-converted Mercedes Sprinter.
Currently traveling through Guatemala, continuing south along the Pan-American Highway, we share the real side of long-term travel — from discovering local food and hidden places to the challenges, surprises and unforgettable moments that come with living on the road.
Our content focuses on authentic travel experiences, local culture, food, destinations and van life, giving our audience an honest look at the places we visit. We create across Instagram and YouTube for people who want travel beyond the typical tourist path.
A discovery-driven travel couple
Our journey
One road.
One big reset.
Our story began far from the open road. In fact, less than 6 months ago, we were completely new at van life and had never traveled to these parts of the world before. We spent the last 8 years of our lives pouring our hearts and souls into building a restaurant from scratch. Which we did, only to realize what we had honestly known all along: staying in one place just isn't for us. We've now taken that exact same passion and put it into first building a van from scratch, and then building a life on the road. When it comes to chasing your own happiness, it is never too late.
CurrentlyTraveling through Guatemala, continuing south along the Pan-American Highway.
Romania + Poland
Restaurant owners
Started over at 36
Sold the restaurant
Built our own Sprinter
Texas
Mexico
Belize
Guatemala
South America
Audience & reach
A growing,
discovery-driven audience.
Strong discovery on short-form video gives travel partners visibility beyond the existing follower base.
4,511Instagram followers
258,870Instagram viewsLast 90 days
17,725Instagram interactionsLast 90 days
12,124Accounts engagedLast 90 days
89%Non-follower viewsInstagram · last 90 days
93%Views from ReelsInstagram · last 90 days
1,582YouTube subscribers
685,326YouTube viewsLast 90 days
90,000Threads viewsMonthly
7,924.8 hrsYouTube watch timeLast 90 days
155,201Instagram viewersLast 90 days
Discovery is already doing the work.
Most Instagram views came from people who did not follow us yet — a useful signal for destinations and products that want to reach new travelers.
89% of views
from non-followers
from non-followers
Why partner with us
Real story. Real travel.
Real connection.
Our point of difference is simple: we experience a destination the way our audience would — slowly, personally and with room for the unexpected.
A different perspective
Our self-converted van gives us a road-based perspective on every destination — from local neighborhoods and hidden places to the stays and experiences that make a journey memorable.
Authentic destination storytelling
Local food, people, landscapes, hidden places and unexpected moments become part of the story.
Video-first content
93% of Instagram views over the last 90 days came from Reels, making short-form video a core part of our content.
Reach beyond followers
258,870 Instagram views in the last 90 days, with 89% coming from non-followers.
Engaged travel audience
17,725 interactions and 12,124 engaged accounts on Instagram over the last 90 days.
Ready for travel brands
Our current Guatemala and Pan-American journey puts us directly in the environments where travel, hospitality, food and outdoor brands want authentic stories.
“We create content that feels like a recommendation from a well-traveled friend — not an interruption.”
Collaboration lanes
Built around your brand
& campaign goals.
From a single stay to a multi-stop destination story, we shape the deliverables around what you need your audience to feel, know and do next.
Stay
Hotels & accommodation
Property stays, room tours, lifestyle Reels, Stories and photography.
Taste
Restaurants & food
Local food stories, dishes, dining experiences and destination-focused content.
Discover
Tourism boards & destinations
Destination storytelling, itinerary features, cultural experiences and road-trip content.
Feel
Tours & experiences
Adventure activities, excursions, attractions and authentic first-person experiences.
Equip
Van life & outdoor brands
Gear, equipment, travel products and products genuinely used on the road.
Simplify
Travel products & services
Travel tools, apps, services and products that make life on the road easier.
Available formatsReels · YouTube integrations · Stories · Photography · UGC · Destination features · Usage-ready assets
Our content promise
Authentic.
Cinematic. Personal.
Storytelling
We create travel content that feels like a story rather than an advertisement.
Visuals
From the first bite of a local dish to the road leading into a new destination, we capture the details that make travel memorable.
Connection
Personal, first-person experiences help audiences understand what a place actually feels like.
YouTube audience
A broader travel audience.
Long-form video gives our audience more time with a destination, a story and the products that help make the journey possible.
Audience profile
People planning their next escape.
Mexico22.8%
Canada18.7%
United States35.8%
Male / Female77.3% / 22.7%
Largest age group35–44 · 22.3%
76.1% of YouTube watch time comes from non-subscribers.
Start a conversation
Let’s create something people want to experience.
Lili & Dominik Travel · Van Life · Adventure. Currently traveling through Guatemala, continuing south along the Pan-American Highway.