A different perspective
Our self-converted van gives us a road-based perspective on every destination — from local neighborhoods and hidden places to the stays and experiences that make a journey memorable.
Travel · Van life · Adventure
Lili & Dominik
Live simply. Explore more.
A travel couple living the road, not just visiting it — turning everyday miles into stories people want to experience.
Currently in Mexico · heading south along the Pan-American Highway
Our lensAuthentic places, local culture and the details between destinations.
Our formatVideo-first stories for Instagram, YouTube and brand channels.
Our routeMexico now · South America next · one country at a time.
The story
We are Lili
& Dom.
We are Lili & Dom, a travel couple documenting life on the road from our self-converted Mercedes Sprinter.
Currently traveling through Mexico, continuing south along the Pan-American Highway, we share the real side of long-term travel — from discovering local food and hidden places to the challenges, surprises and unforgettable moments that come with living on the road.
Our content focuses on authentic travel experiences, local culture, food, destinations and van life, giving our audience an honest look at the places we visit. We create across Instagram and YouTube for people who want travel beyond the typical tourist path.
A discovery-driven travel couple
Our journey
One road.
One big reset.
Our story began far from the open road. It became a decision to trade certainty for movement, build a home on four wheels and see what was waiting beyond the next turn.
CurrentlyTraveling through Mexico, continuing south along the Pan-American Highway.
Romania + Poland
Restaurant owners
Started over at 36
Sold the restaurant
Built our own Sprinter
Texas
Mexico
South America
Audience & reach
A growing,
discovery-driven audience.
Strong discovery on short-form video gives travel partners visibility beyond the existing follower base.
4,456Instagram followers
228,870Instagram viewsLast 90 days
14,725Instagram interactionsLast 90 days
9,124Accounts engagedLast 90 days
89%Non-follower viewsInstagram · last 90 days
93%Views from ReelsInstagram · last 90 days
1,542YouTube subscribers
9,472YouTube viewsLast 28 days
82.9 hrsYouTube watch timeLast 28 days
125,201Instagram viewersLast 90 days
Discovery is already doing the work.
Most Instagram views came from people who did not follow us yet — a useful signal for destinations and products that want to reach new travelers.
89% of views
from non-followers
from non-followers
Why partner with us
Real story. Real travel.
Real connection.
Our point of difference is simple: we experience a destination the way our audience would — slowly, personally and with room for the unexpected.
Authentic destination storytelling
Local food, people, landscapes, hidden places and unexpected moments become part of the story.
Video-first content
93% of Instagram views over the last 90 days came from Reels, making short-form video a core part of our content.
Reach beyond followers
228,870 Instagram views in the last 90 days, with 89% coming from non-followers.
Engaged travel audience
14,725 interactions and 9,124 engaged accounts on Instagram over the last 90 days.
Ready for travel brands
Our current Mexico and Pan-American journey puts us directly in the environments where travel, hospitality, food and outdoor brands want authentic stories.
“We create content that feels like a recommendation from a well-traveled friend — not an interruption.”
Collaboration lanes
Built around your brand
& campaign goals.
From a single stay to a multi-stop destination story, we shape the deliverables around what you need your audience to feel, know and do next.
Stay
Hotels & accommodation
Property stays, room tours, lifestyle Reels, Stories and photography.
Taste
Restaurants & food
Local food stories, dishes, dining experiences and destination-focused content.
Discover
Tourism boards & destinations
Destination storytelling, itinerary features, cultural experiences and road-trip content.
Feel
Tours & experiences
Adventure activities, excursions, attractions and authentic first-person experiences.
Equip
Van life & outdoor brands
Gear, equipment, travel products and products genuinely used on the road.
Simplify
Travel products & services
Travel tools, apps, services and products that make life on the road easier.
Available formatsReels · YouTube integrations · Stories · Photography · UGC · Destination features · Usage-ready assets
Our content promise
Authentic.
Cinematic. Personal.
Storytelling
We create travel content that feels like a story rather than an advertisement.
Visuals
From the first bite of a local dish to the road leading into a new destination, we capture the details that make travel memorable.
Connection
Personal, first-person experiences help audiences understand what a place actually feels like.
YouTube audience
A broader travel audience.
Long-form video gives our audience more time with a destination, a story and the products that help make the journey possible.
Best-performing YouTube Short500K+ viewsClick to play preview
Audience profile
People planning their next escape.
Mexico22.8%
United States15.8%
Male / Female77.3% / 22.7%
Largest age group35–44 · 22.3%
76.1% of YouTube watch time comes from non-subscribers.
Start a conversation
Let’s create something people want to experience.
Lili & Dominik Travel · Van Life · Adventure. Currently traveling through Mexico, continuing south along the Pan-American Highway.